NCA
LEAD
GENERATION
Our Results Marketing specialists help you build a custom database, made up of users captured using the most advanced Lead Generation techniques.
ABOUT US
What is Lead Generation?
Lead Generation is the process of attracting users with the potential to become clients through different Online Marketing techniques . The database is essential for any business that operates on the Internet. Times have changed and the most massive actions are less and less successful because users perform better on the network. Therefore, the actions that work best are those that best fit the preferences of the target user. Given this perspective, it is worth stopping and drawing up a good strategy, thinking about the profile of the user that you want to achieve in order to try to get their registration adding value and without actually bothering them.
For any business present on the Internet, the database is essential and having quality leads increases the effectiveness of the different Digital Marketing actions to publicize the product or service. However, capturing the attention of users with potential to be clients and being able to incorporate them into the database is not easy. And less to get these leads at a reasonable price.
CONVERSION
What is important?
Having a quality database and great segmentation capacity will increase the chances of success of the commercial actions you carry out, facilitating the conversion of leads into customers. Registration in the database can be achieved in different ways: signing up for a contest, subscribing to a newsletter, filling in a form, etc.
Study to see what data you really need because this information will allow you to combine many actions. Once captured, through actions you can get more user data and, thus, increase the possibilities of segmentation. Creating segmented campaigns, taking the correct variables, will facilitate your conversion of leads into customers.
NEW CUSTOMER ACQUISTION
How do you get customers?
With the registration of an individual in a database. With a user's request for information through a contact form. Digital marketing makes available to brands a large number of techniques that can be:
Content Marketing
Create valuable content for the user
Lead Nurturing
Offer the user the content they need when they need it.
Social Media Marketing
Through contests, sweepstakes, or actions on social networks.
Email Marketing
Newsletter.
Search engine marketing
with SEO and SEM positioning techniques.
FEATURES
Advantages of Lead Generation
Lead generation is a powerful tool with multiple advantages for companies to get new customers and expand their businesses thanks to the online medium. These advantages include:
- Get very valuable information about your target audience.
- Create databases of users interested in the brand with which to implement subsequent lead nurturing and lead scoring strategies.
- Improve user loyalty to the brand.
- Facilitate direct contact between the user and the company and thus streamline the online sales processes.
- It allows detecting the most attractive business areas for potential clients.
- It helps to optimize the income made in marketing by targeting the strategies towards users who are really interested.